Dave Johnson
Creative Director
UX Design

Designer and developer of digital media specializing in UX and UI for mobile-first, responsive design.

Employer and client list includes MTV, Showtime, Out and Advocate magazines, AOL and Time Warner.

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Editorial Projects

Out.com

Responsible for the start-to-finish design of flagship website including pencil sketches, wireframes, functional prototypes, typography, final mockups, and Q/A. The website is mobile-first, Drupal, open-source, fully responsive and based on Google Material Design principles. Designed all page templates including home page, channel pages, article pages, video, and two slideshow templates.

Presented concepts to editorial, sales, development and senior management to assure all stakeholders were engaged and satisfied with the final product. The new designs resulted in a 400% increase in traffic totaling over 1 million monthly uniques. Slideshows and story pages are configured for 100% ad view-ability on mobile and desktop.

The Advocate has been the major news source for the LGBTQ+ community for over 50 years. Responsible for front-end redesign of website, integration into the existing editorial workflow, and preservation of legacy content.

New front-end for pride.com was designed to retain original look and feel while porting site to a new backend. New functionality allowed for syndication of content, a streamlined editorial process and standardization of ad inventory between multiple sites.

Responsibilities included font selection, page layouts, Photoshop mockups, preservation of legacy content and final Q/A.